2020 has truly been unparalleled in so many ways due to the pandemic, which has radically affected our industry. The consensus is that many of these changes are going to…
Community Associations throughout the US are undergoing a massive digital transformation in the wake of COVID-19. All manual processes are rapidly being digitalized, leading to task management improvement and an…
Community Associations throughout North America are dealing with changes due to the pandemic. To minimize the spread, social distancing guidelines and operational changes have had to be implemented. Our research…
Prior to the arrival of COVID-19, the parcel delivery business was already booming. A robust multi-residential market populated by millennials and their distinct preference for online shopping meant that e-commerce…
More and more companies are building a remote work culture into their business model due to the current COVID-19 pandemic. Property Managers were also asked to work remotely in the…
Today’s condominium owners are mobile, connected and socially active. Their lives exist on an entirely different platform – the Internet. Text messaging is outpacing e-mail and voicemail because it’s a…
Smart technology and new-age amenities are all changing how residents experience condo living. But how can property management companies and board members raise the bar to keep pace with the…
Resident expectations have evolved. With the introduction of the digital age, property management companies must reconsider their approach to resident experience to satisfy a demand for real-time communication, and seamless…
Property Managers everywhere are fighting a losing battle trying to keep up with the increasing number of parcels arriving at their multi-family buildings. Performing a function they had never planned…
To become a successful property manager, one must possess many skills. However, the ability to keep condo residents happy and provide a great resident experience is what makes one a…
Ali is a certified data-driven marketing director with a strong passion for UX and conversion optimization.
With more than 10 years of solid digital experience, Ali knows how to work closely with our sales team and help them enable to meet their commercial objectives by providing them with the proper tools, materials and presentations.
Ali believes in a proper content marketing strategy with focus on buyer personas and proprietary audience development. He also believe that using various influencer types in a well thought social media strategy is important in accelerating pipeline velocity.