2020 has truly been unparalleled in so many ways due to the pandemic, which has radically affected our industry. The consensus is that many of these changes are going to…
As the pandemic is pushing condominiums into the future, they are now looking for digital solutions due to the challenges it has introduced. In this increasingly volatile world, selecting a…
Community Associations throughout the US are undergoing a massive digital transformation in the wake of COVID-19. All manual processes are rapidly being digitalized, leading to task management improvement and an…
Efficient and effective residential property management is hinged on the expectations of residents and the capabilities of managers. The key challenge is bridging the two – a task that has…
Prior to the arrival of COVID-19, the parcel delivery business was already booming. A robust multi-residential market populated by millennials and their distinct preference for online shopping meant that e-commerce…
COVID-19’s widespread impact on both public health safety and the economy has resulted in new challenges for community associations stemming from social distancing measures. Many Associations that have amenities which…
As community associations debate when, and how, to re-open operations safely during COVID-19, there are numerous issues being considered in the process. One important issue is how to adapt to…
The COVID-19 pandemic has no doubt been the catalyst for digital transformation at scale and will have lasting effects on community associations. To respond to the current and urgent threat…
Social distancing due to the COVID-19 pandemic has highlighted the growing importance of digital tools in community associations. Today’s always-on property owners want to interact with the board and the…
More and more companies are building a remote work culture into their business model due to the current COVID-19 pandemic. Property Managers were also asked to work remotely in the…
Ali is a certified data-driven marketing director with a strong passion for UX and conversion optimization.
With more than 10 years of solid digital experience, Ali knows how to work closely with our sales team and help them enable to meet their commercial objectives by providing them with the proper tools, materials and presentations.
Ali believes in a proper content marketing strategy with focus on buyer personas and proprietary audience development. He also believe that using various influencer types in a well thought social media strategy is important in accelerating pipeline velocity.