Wow, this is such a huge topic! So let’s to whittle it down: whether you are representing the company you work for or presenting yourself in a professional manner, here are some useful tips to keep in mind:
1. Compose your posts, updates, tweets, and anything else you’ll be putting online well in advance of broadcasting them. Never impulse-tweet, always spell check, and if it is truly important, ask a friend or colleague to read over your content. (This is a good idea for emails too!)
2. Quality vs Quantity: does having a high number of followers on Twitter translate into quality followers? Of course not. In addition to providing engaging content, make sure you seek out users who are in line with your professional (or brand) direction.
3. Curate your content carefully and avoid the temptation to over-post. It draws the focus away from your key message if users have to sift through unnecessary and unrelated content.
4. When seeking out new contacts (for example, via LinkedIn) give a brief introduction and a reminder of when you met. If you haven’t met in person but would like to connect, have a clear and concise reason for getting in touch.
5. And finally, #please #don’t #overuse #hashtag. #enoughsaid
Let’s keep social media socialized!